Using LinkedIn for sales leads?

How to use Linkedin for generating sales leads?

LinkedIn has become a great publishing platform and lead generation tool for marketers and salespeople without many of us even realizing it. As long as you’re prepared to spend some time promoting your expertise and thought leadership, using LinkedIn to generate leads is rather simple.

Using LinkedIn for sales leads
Using LinkedIn for sales leads | Image by chan mina from Pixabay

When it comes to social media, the purpose isn’t to sell. It’s to start dialogues and establish relationships. A good number of such connections could lead to sales or recommendations. On the other hand, you won’t get any new clients when you start making sales pitches on LinkedIn.

Ways to generate leads on Linkedin

Here are 10 to do that can help you make your LinkedIn a lead generator.

Create a polished and branded LinkedIn profile.

Get to work on enhancing your LinkedIn profile to make it crystal obvious what you do and how you excel. Your headline and synopsis should be your main focus. Ideally, it ought to be engrossing. The previous job you’ve held will be displayed in your headline unless you explicitly change it yourself.  LinkedIn’s Social Selling Index can also tell you how well you’re doing in this area.

Make new Connections

Make new connections with people you already know and those you’ve known in the past, putting an emphasis on those with whom you can build trust. If you’ve lost track of someone, you can easily look them up on LinkedIn. Then make an effort to get in touch with them and offer assistance in some way.

Whenever you receive a new business invite, look them up on LinkedIn and invite them to join your network. To make it easier for others to contact you, put your unique URL in your email signature, traditional resume, blog, and website, as well as on your business card.

Contact former Clients

With no awkwardness, you can see what your previous customers have been up to since you last saw them. As an alternative to delivering a message, contacting an ex-client and complimenting them on something they’ve done is an effective strategy. Inquire about what they’re working on. Also, keep an eye out for opportunities to lend a hand.

Connect with your customers and potential customers

For your personal brand, groups can have an enormous impact. Find practitioners in your company and across the industry by using Advanced Search. You can learn a lot about your industry by listening to the discussions in these communities. It’s possible that you’ll come across issues that affect the entire industry as a whole, as well as solutions to those issues.

Answer specific queries and post relevant stuff to groups

Determine the group’s rules first. Start establishing your authority in the group by sharing content that is related to the group’s interests, if sharing content is permitted. In addition to blog postings, you can also include links to articles you’ve authored, quotes from your own writing, and announcements of webinars. Don’t try to control the talk. Instead, be aware of the group’s dynamics. Not a sales pitch for you, but a resource for your audience.

Answer questions in the areas you’re most knowledgeable about.

On any given day, you’ll see a lot of questions being asked by members of your group on LinkedIn. Each day, take a few minutes to respond to or post to a few debates. Take the opportunity to answer questions that are related to your area of expertise or something of personal significance to you.

Write a detailed, high-value response to a question you can answer well from someone who is relatively senior in a firm you want to do business with. The information you post has no idea who it might reach. As a result of their contributions to a discussion, many members acquire entry.

Stop making cold calls. Send out warm outreach using the data.

As a result of this trust, LinkedIn introductions are significantly more welcoming than cold calls. You’re not just a random stranger attempting to upsell something; you’ve been referred by someone the recipient knows or you’re both members of the same professional organization.

A LinkedIn message is preferable to a cold email, even if you can’t connect with the recipient. This is because LinkedIn indicates a business context. In this way, a potential customer’s profile can be reviewed to learn about their interests and decide if you share some of those interests to help warm up your conversation with them.

Use Advanced Filters

Using Advanced Filters in a search is one of the best aspects of having a LinkedIn Premium or Sales Navigator account. Premium advanced search on LinkedIn allows you to search by function, geography, seniority level, and group size in addition to company and relationship. With Messages (In-Mail), you’ll be able to get in touch with potential customers without the help of a recommendation.

Create a LinkedIn group for your business.

When you start a group, you have complete control over its content and its audience. You have the option of keeping the group private or allowing it to be open to a much broader audience. When you’re trying to make a difference in the lives of your co-workers, it’s important to connect with your audience. As a consultant, you may benefit from LinkedIn’s advice on how to grow your business and exhibit your experience.

Make sure to post frequently.

When you post an update, it appears in the news feeds of everyone who is a part of your social network. Your blog posts aren’t the best place to promote your business. Don’t shy away from making important announcements or news. Each update should add value. During this process, you and your contacts will be able to talk about new prospects. Ideas for new clients, partnerships, and other revenue-generating projects will be generated during these discussions.

Final Words

If you follow these recommendations, you’ll need to put in some time each day, but it’s simple to join the conversation and check in with various groups. Also, keep an eye on LinkedIn, since it is continuously evolving. New and better features will emerge as it grows in popularity. This is where you’ll want to be if you want to produce leads.

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