You have your work cut out if you’re looking to generate sales leads. But don’t worry: There are plenty of ways to do it. The key is knowing where potential customers hang out.
In this post, I’ll show you some practical ways to find the people interested in buying from your company and how to tweak your website accordingly so those prospects can be converted into actual customers.
Automatically generate leads.
Another great way to get sales leads is by automatically generating leads. You can do this in several ways, but the most common methods involve using forms on your website, landing page, blog, social media page, and email newsletter.
It would help if you also considered using an ad that generates leads. Just make sure you have permission to use personal information before doing so.
Use social to encourage “warm” e-commerce referrals.
Social networks are a great way to get referrals. They’re even more likely to convert than cold leads, so you’ll be more likely to get a sale if someone else gives you the lead.
And if you have a strong social presence and encourage people who follow you on social media platforms to shop with your links, some will likely buy something immediately. It’s like giving people money off coupons: they will take advantage of it.
Target the right audience with your ads.
Your ad will be more relevant to users if it appears in search results for the right keywords.
For example, if you’re advertising a vacation rental property, don’t use a keyword like “rental property.” Use “vacation rental property” instead.
Choose the right ad format for your customers. Ads can appear in search results or on apps and sites across our network of sites and apps (such as Google Search and YouTube).
They can also appear at the top of YouTube videos related to specific topics or on product listing pages within Google Shopping (formerly Product Listing Ads).
There are many different ways that brands can use ads to reach their target customers across Google products which means there are lots of ways to make them work for you.
Get more reviews, and make them count.
Reviews are the best way to get more sales leads and ensure you’re getting quality
leads. The more positive reviews you have, the higher your profile will come up on search engines like Google.
You want people looking for a business like yours to be able to find you easily and quickly; this is how they’ll know if they should choose your business over another one.
If you’re not already receiving reviews from customers on Yelp or other sites where that’s possible, start asking for them immediately.
Give people something free or discounted in exchange for writing about their experience with your company online (or even mention it in person).
Once those reviews start coming in, make sure that they reflect what kind of service level you want other potential customers to think about when they think of hiring someone like yourself, friendly, professional but personal, you’ll get better results than someone who looks too “cold” or “sales.”
Build trust with paid advertising before you use it as a lead generator.
Paid advertising is a great way to get new customers, but it won’t work as well if you don’t have a solid base of loyal customers.
If you’re starting and want to use paid ads for lead generation, build trust by investing in content marketing strategies like getting reviews or building traffic.
Once you have a strong foundation of satisfied customers and a happy readership, start experimenting with paid advertising on social media or elsewhere.
Follow up on warm leads with a phone call.
Phone calls are the best way to follow up on your leads; if you don’t have time for that, then you’re doing this wrong.
A CRM is also a lifesaver in keeping track of your information and following up with them whenever necessary.
Emailing is another great way to get in touch. However, emailing too much can be overwhelming so try not to do it too often (maybe once every two weeks).
And remember that you can always email or call more than once if they don’t respond immediately.
Don’t be afraid to ask for referrals. Either you never know who might know someone who would be interested in what you’re selling.
Make yourself an email hacker.
Email is the most personal way to reach your customers, so make it work for you. If a customer buys something from your store and doesn’t receive an email thanking them or offering a coupon, they will be less likely to do business with you again.
The same goes for someone who just signed up for your newsletter but never received an email in their inbox confirming that they signed up.
The best way to get sales leads is by sending emails directly from your company’s website.
-This gives potential customers more control over what kind of content they want to see from you in their inboxes rather than having generic advertisements shoved at them by Google Ads or Facebook ads.
Host a contest or giveaway on Instagram.
Create a contest or giveaway. Use your Instagram account to host an event for your followers, and make it something that will incentivize them to participate.
You can give away free product samples, gift cards, or even have the winner choose from a few different prizes. The more valuable the prize is, the better.
Use a hashtag. Make sure you use hashtags in your content so that people who want to learn more about your company can find it easily.
Hashtagging ensures that everyone knows what’s going on, and it helps you keep track of which posts are getting likes because they contain certain tags (like #giveaway).
Make it easy for people to enter by sharing their entries with other users and reposting them when tagged in related content.
Try email-gating content.
Email-gating content is great for getting more leads, reviews, and social shares.
It’s pretty simple.
You create a lead form that asks people for their email addresses in exchange for a sample of your new product or service.
Then you link that form to a landing page with an overview of what they’ll see when they sign up.
The goal is to get them excited enough about the benefits of your offer that they give up their email address without knowing what’s coming next.
Your website is the hub of all your lead generation efforts.
Your website is the hub of all your lead generation efforts, so you have to decide which pages are worth gating and which should be open to all users.
If you have a large site with multiple sections and lots of content, consider putting some content behind a gate that requires an email address.
This will allow you to build an audience for yourself over time as people sign up for more newsletters or other updates from you.
If your site is smaller in scope but includes valuable information relevant to one specific industry or vertical market (such as restaurants), then consider putting some content behind a gate that only allows access once someone has signed up for your newsletter or downloaded some free ebooks.
This ensures that only people interested in what they’re offering will see those pages first, which means they’ll be much more likely to follow through with whatever action gets them into the gates in the first place.
We hope this article has helped you understand how to get leads from your website. If you have any questions or want to share tips and tricks in the comments, please do so.