Generate b2b sales leads


Generating quality B2B leads takes time and effort, but consistent and strategic use of the abovementioned strategies will help your team generate more high-quality leads.

Generate b2b sales leads
Generate b2b sales leads | Image by Gerd Altmann from Pixabay

There are many ways to generate leads, but the most effective way is to use a combination of strategies.

Identify your target audience and their pain points. Use an inbound marketing strategy to create content that helps you solve problems for these people.

Create a Salesforce Dashboard

Did you know that Salesforce has a feature called Dashboards?

If you are unfamiliar with them, these are interactive displays of information that can be used to keep track of your sales pipeline and other key metrics.

Your dashboard will provide insight into the performance of your business, so it’s important to know how to create one.

Included are some instructions below:

  • Create a Custom Object
  • Add Fields (required fields in bold):
  • Name: Company Name
  • Phone Number: Company Phone Number
  • Add Page Layouts (there should be three of them):

Use a Social Listening Tool

  • Social listening is a great way to discover what people say about your company and competitors.
  • There are many tools available to help you manage social media. I recommend using Hootsuite or Sprout Social if you have the budget, but free options such as Google Alerts work just fine.
  • If you’re unsure whether or not your brand has been mentioned on social media lately, check out these tools.

Start Networking on LinkedIn

LinkedIn is the first place to network. This is where you will find connections with people with skills, experience, and expertise in areas that might not be relevant to your business but can help you generate leads for new clients.

It would help if you were making connections on LinkedIn with people who are either potential clients or experts in their field.

You’ll also want to make sure that you’re gathering information from these connections by learning about their companies and industries so that when it comes time for them to buy from someone like yourself, they’ll think of you first.

The best way to do this is by creating a LinkedIn profile highlighting your expertise and experience and showing off your accomplishments.

It’s important to include all relevant skills and any certifications or licenses that may be applicable to your business.

It’s also a good idea to ensure that your profile is filled out completely, not just with your work experience but also with education and other relevant information.

One of the best ways to do this is by adding recommendations from previous clients or colleagues who can vouch for how well you do your job.

Participate in Industry Events

  • Meet new people.
  • Have conversations with potential clients, partners, and investors.
  • Get your company in front of the right people for funding or hiring opportunities.

Make the Most of Referrals

Referrals are one of the most effective ways to generate sales leads. The best part is that they can come from existing customers, partners, or industry experts, and you don’t even have to ask for them.

You may need help generating new leads, especially if you’re just starting or trying to expand into new markets.

Referrals help you build a reputation quickly and easily because people trust their friends’ recommendations regarding business decisions.

Plus, referrals are easy on your budget. All you have to do is ask for them from your existing customers and maintain good relationships with key partners for them to go out of their way on behalf of your company.

If you want to expand your business, referrals are the best way to do it. A referral is someone who has already used your service and recommends it to a friend or colleague.

Even if that person doesn’t end up using the product or service, they will still have a good impression of your company because of their friend’s recommendation.

Repurpose Existing Content

  • Do you have existing content that you could repurpose into something new?
  • Can you use different formats, media, or people to present an existing piece of content?

You can repurpose content in several ways, including creating an infographic, video, or presentation based on your original material. Use different formats to reach new audiences and make your content more accessible.

For example, if you have a blog post about how to write a business plan, you could create an infographic with your key points or film a short video explaining each process step.

Repurposing existing content can be an easy way to generate new ideas and content while engaging your current audience in new ways.

Try It Once You’ve come up with some ideas for new content, try it out. Don’t worry about getting it perfect on the first try. Just permit yourself to fail sometimes by trying something new.

Update Your Website with New Content

To generate new business leads, you must ensure that your website is up-to-date. You should update it at least once every two or three months, or even more often if there are any significant changes in your industry.

If you’re not sure what to include in your updates, here are some ideas:

  • New blog posts that offer advice or insight into your industry
  • Further product information (if you have any)
  • Updates on recent news developments in the industry
  • Announcements of upcoming events (webinars, conferences).

It would help if you also considered including links on your homepage so visitors can quickly find other relevant site sections.

Generating quality B2B leads takes time and effort.

Generating quality B2B leads takes time and effort, but consistent and strategic use of the abovementioned strategies will help your team generate more high-quality leads.

In the next post, we’ll dive into how you can nurture these leads to increase their value.


Generating quality B2B leads takes time and effort, but consistent and strategic use of the abovementioned strategies will help your team generate more high-quality leads.

The key is to make sure you’re implementing some mix of these tactics regularly so that they become habitually used by everyone on your team.

It would help if you also kept in mind that not all lead generation strategies will work well, for every company, experiment with different tactics until you find one (or a few!) that resonates with what you need to do next.


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