What are leads in sales?

Introduction Leads come in many shapes and sizes. They are people who have shown some level of interest in your company’s products or services, but they’re not ready to buy yet. In the world of sales, leads can take many forms. Some companies use a generic “lead” term for anyone interested in their products or … Read more

Sales lead generation process.

Introduction If you’re looking to grow your business, the sales lead generation process is an essential part of that growth. But what are a sales lead? A sales lead is any person who shows interest in your product or service. For example, if you run a local grocery store and someone asks for more information … Read more